Why a small business needs them
Every time someone else makes something with your logo (a sign maker, a printer, an embroidery shop, a website builder), they make choices about size, color and spacing. Without rules, each one guesses differently, and the brand slowly drifts. Guidelines answer those questions once, in a few pages.
What's in them
- Logo versions and when to use each
- Clear space around the logo and minimum sizes for print and screen
- Colors with values for print (CMYK and spot color if you use one), screen (RGB and hex) and paint or vinyl matches where needed
- Typefaces for headings and text, with free alternatives for everyday documents
- A short list of things not to do, such as stretching or recoloring the logo
How long they should be
For most small businesses, a few pages is the right length. Long guideline books go unread. We write for the people who will actually use the guide: printers, sign makers and your own staff.
Questions
Can you write guidelines for a logo I already have?
Yes. Send the logo files you have. If they are low resolution, we may need to redraw the logo first so the guide has clean files to point to.
Do you choose paint colors for my storefront?
We suggest matches from your brand colors, but colors look different on site. Ask your painter or sign maker for physical samples before the final order.
Starting or refreshing a brand? Tell us what the business does, who buys from you and where the brand will show up.
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